When I started my business, I had to embrace social media having been advised that the internet would be a prime location for marketing my business. However, having only used Linkedin and Facebook on a superficial level and with little knowledge of the workings of Twitter, I had a lot to learn. I also had a lot to believe.
Could social media really help me to gain
Yes it could and I do now gain business from
In a similar way, social media can also help to
progress your career. It can enhance
your job search and help you find the job you want, particularly as recruiters
are increasingly using social media to find potential employees.
As I use social media to market, develop and
progress my business, you too can use it to market yourself and develop your
career. It is a great way to keep in touch
with the world and network within professions of interest to you.
Below is a brief description of how Linkedin,
Facebook and Twitter can help your career...
Linkedin is a professional network used for
networking, job searches and connecting with relevant businesses and interest
groups. To start, you need to create a
professional profile detailing information
about your skills and experiences. It look
likes an online CV.
Once you have completed your profile, start
connecting with people you know. Use
your connections to help you – you never know who other people know. It is
also a great way of finding out about jobs, especially if you are considering a
You can adjust your visibility settings
to enable recruiters and employers to find you.
If you use Facebook on a personal level
ensure your privacy settings are adjusted so that only the people you trust can
see the information. The last thing you
want is for a prospective employer to see an embarrassing photo of you on
Facebook. Keep business and pleasure
If you are setting up your own business, you
can set up a business page on Facebook. This should be separate to your personal
Twitter is used to receive instant updates
from your friends, industry experts and celebrities and to find out about what’s happening
around the world. It can be used in
conjunction with Linkedin and can help you to market yourself and build
connections to enhance your job search.
Again, remember to keep business and pleasure
separate. Using a Twitter account to
enhance your job search should not be used for personal communications. If you
want to use twitter for personal use, ensure you set up a separate account.
As a final thought, it is important to note that
social media should not be used in isolation to get the job you want. Continue using traditional job finding
methods, such as creating a CV, making speculative applications, responding to
job advertisements and using recruitment consultants, alongside building your
online presence. This will give you the
best chance of building a successful career.